Samsung plans to trick you into buying its new Bordeaux line of LCD HDTVs by appealing to your vanity. The 32 and 40-inch LCD TVs don’t look all that different from last year’s LCDs, but when the bezel is coated in shiny black plastic with blue hints it’s very hard to say no.

As for stats, if you really want to trust machine translation, then we see a 10,000:1 contrast ratio and a 178-degree viewing angle. There also appears to be a USB 2.0 port, used to connect things like thumb drives filled with memorable digital photos. Don’t forget the standard HDMI ports (or you can man up a buy an AV receiver). Bordeaux 2007 looks to be unleashed in April.