So who won the holiday market iPod or Zune? Apple’s iPod and iTunes simply crushed Zune! It seems not many bothered to get a Zune for anyone this holidays they sticked to their iPods and iTunes this month!
Zune had its share of glory but that was when it launched in November but in December iPod maintained its lead and hold on the market. Christmas saw Apple’s download site for iTunes bomabarded with requests thereby sending their servers down.
Apple still maintains a tight grip on the MP3 players market, with 82.7 percent market share for the hard-drive iPods in the first half of December 2006, but down from the 86.8 percent registered last year. Considering both hard-drive and flash-based MP3 players, Apple holds an impressive 62.2 percent market share for its gadget, almost the same percent as in 2005 (63%).
Zune managed to obtain 9% market share in the first week since its launch in November, making it the second most important MP3 player and that will have to do for now.
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